販促頼りの危うさ

Telegraph: German credit crunch deepens(ドイツの信用危機、深刻化へ)

"The liquidity crunch is increasingly threatening the survival of companies, as well as finance for new orders," said Hans Heinrich Driftmann, president of the German Chamber of Commerce and Industry (DIHK). "This is becoming a danger to possible recovery."

Mr Driftmann said Germany's €2,500 (£2,100) bonus for trading in old cars had given an artificial boost for a few months but was now returning like a "boomerang" to haunt the auto-industry. "It was a flash in the pan, not a real rebound," he said.

  • 車買い替え時に政府が2500ユーロ支援する、という販売促進策は一時的な効果はあったが、結局「ブーメランのように」元に戻ってしまった...