寒い広告業界
- Super Bowlといえばコマーシャル枠が高いことで有名。
- が...今年はへんてこなのが混じってた。
- こいつだ...Cash4Gold...
"The Cash4Gold ad puts a direct-response advertiser on stage with a lineup of top-tier marketers and may not have been NBC's first choice to fill one of the game's 67 ad slots," USA Today reported. The problem, however, was that while NBC sold 85% of their ad spots by September, the network struggled to sell the remaining spots until the very last moment.
NBCはSuper Bowl広告枠の85%を昨年９月までに売り切ったが、残り15%を埋めるのに相当苦労したらしい。で...Cash4Gold「ですら」Super Bowlで宣伝できた、と。そのCash4Goldはこの半年でかなり売り上げを伸ばしてきたらしい。
Super Bowl Ad Indicator Suggests Top for Gold
→金相場は天井だそうで...
